Agency ManagementAI: Risks and Ethical Considerations
Shadow AI in Agencies: Opportunities and Risks
The use of Shadow AI has become a significant topic in marketing and communication agencies in the German-speaking region. The phenomenon is a double-edged sword: on the one hand, there are immense opportunities for efficiency gains, and on the other hand, there are risks that cannot be ignored. The urge for innovation, in particular, clashes with a lack of control mechanisms.